Web design is, first & foremost, the core service that we offer. Our range of web design services covers a broad spectrum - from brochure sites for promoting your goods and services online, through to eCommerce enabled websites, and on to fully operational content management systems (CMS) that enable our clients to edit the contents of their sites.

All web design services can be tailored to the unique goals and specific business needs of each client.

Websites designed by traintrain utilise the most up-to-date web technologies and incorporate an effective design methodology that emphasis high-quality graphics, optimisation for high-performance, intuitive navigation and implementation of W3C guidelines. The end result enhances our clients' online visibility and improves communication among customers, partners and employees and contributes to profitability.

We approach the pricing of any website on a case by case basis so please contact us if you need more information. We are happy to offer advice over the phone or via email and will give a free initial consultation.

1

Define: Requirements Gathering & Feasibility Study At the outset, we will sit with you and will organize an initial consultation to discuss your requirements and identify your underlying goals. Once we have acquired a solid understanding of the primary objectives, we will be in the position to determine the most suitable solution that can best serve your requirements. We go through an extensive scoping process to ensure that custom requirements are properly documented before the design team is engaged.

2

Design: Graphics, Layout & Logo Design The design phase is the creative process that translates your company's image into a quality website that promotes your business in the most professional manner. We will need to acquire a detailed understanding of the technical and creative requirements for your new website. Once you have reviewed the website layout, we will put the site together and ensure its done in a timely cost effective manner. We strongly believe that keeping the customer closely involved in the creative process will ensure that the proposed concept reflects all of the requirements identified in the definition phase.

3

Develop: Build the Web Site The development phase involves converting the approved layouts into an operational website. Our developers work in close partnership with the designers to ensure that the actual website is an exact reflection of the final screen designs. Once the basic website framework has been established, our developers will begin integrating the additional components you have selected (e.g Ecommerce, product catalogue, photo gallery etc...). As an interim solution, we can create an attractive holding page (on request) that displays the basic contact information.

4

Deploy: Quality Assurance & Online Marketing Before the approved website is deployed on the live server, we can conduct rigorous usability and quality assurance testing to ensure that your website functions correctly Once you have approved the final website, your new website will be launched on live server and handed over to you. You will have access to phone and email support to assist with the initial technical or operational problems you may encounter.

Planning

Like anything, no matter who builds your website and how much it costs you, it will always turn out better when it is properly planned for. It is important to consider the following points:

• What is the objective of my website?
• Who is my target audience?
• What information would they want to see?

If the website does not sell online, are there sufficient calls to action? - Clear phone number displayed on each page, constant reference to "contact us" which may link to an online enquiry form or email address.

What other branding material do I have that may need to be addressed by the website's design - e.g. logo, brochure, imagery etc...

Now that those questions have been answered it's time to draw a sitemap. Outline your site map in a flow chart style. With a strong outline to guide you, it will be easy to work with a design firm to assist in building the website for you.

Designing

A well designed site is a crucial element to achieving success online. A professional design plays a significant role in portraying a business as credible.

The first bit of advice we give new businesses, before starting on the website, is to have a professional logo designed. A logo is essential to building a brand and creating a sense of recognition for the product or service that you offer. The website design should compliment the logo and add to the exercise of building a brand name.

Imagery is another important element of a website. The correct using of images within the design as well as the page content will not only improve the aesthetics but also add purpose by engaging the user from a visual perspective. Having a professional photographer take shots of your business can be expensive but there are alternatives. We do offer photography as a service call Trevor to enquire, 028 345 35 using photographs can do absolute wonders to engage users and compliment the content on the site. We engage the services of an external consultant who is willing and more than able to work with even the smallest companies to construct an image that works for your business.

Content

Content is undoubtedly the most important part of a website. Well worded content not only informs and educates readers but promotes business as well.

It cannot be stressed enough how important it is that the copy comes across professionally written and to the point. Don't create 'filler' content. Don't write something or put something online just for the sake of having something online. Plan your content as you planned your site. When writing, be direct and to the point. Use short sentences if necessary. If you aren't confident writing let us know we can sit down and help you write it properly.

A website's content can date very quickly so it's important to keep it fresh and updated. Using Joomla will ensure you can update regularly, Content management solutions are now becoming a financially viable option to businesses or individuals looking for a website that they can maintain themselves.

Marketing

In order to convert the sales, a website, like a normal business needs to market and advertise itself to potential consumers.

Much like traditional advertising, the Internet is comprised of many different ways to advertise your business. Search engines are one of the most popular means of researching products and services but other online destinations such as Internet Yellow Pages, category specific websites and e-mail marketing are also an important part of ensuring that a website is found by different types of customers. Using our seo service you can increase your visibility on the web, view our SEO page.